Weber Barbecue Cookbook
In 1995, the first Grill-Out Times Newsletter was published and mailed to about 200, 000 people. The last issue was published in the Spring of 2005, and was mailed to approximately 1.5 million loyal readers. As our website developed, Weber Nation began, replacing print with internet technology. Recipes and videos became available at our fan’s fingertips.
But, our consumers wanted and deserved more. Our line of cookbooks began to expand in 2004, with the publishing of Art of the Grill, by Jaime Purviance. This was the start of the “coffee-table” style of cookbooks that are the centerpiece of true grilling enthusiasts. This book not only sold in bookstores, but was packed with our top-of-the-line Summit gas barbecues.
In 2005, a special book was developed that showcased the recipes of active and reserve Marines from around the country who competed for top honors. Command of the Grill – A Salute to Steak was the result, with all proceeds from the sale of the grilling books going to charities that support wounded Marines and their families, and the families of Marines killed in the line of duty.
Today, consumers can go to weber.com to see recipes to grill nearly anything, and sign up to receive a Recipe of the Week via email every Friday. Weber Nation on weber.com is a great place for fans to tell their own stories and share their recipes and experiences cooking on a Weber.
Each year, we receive requests from consumers who had an old favorite Weber recipe, loved by their family, but they can no longer find it. They are desperate to relive the taste and memories that recipe evoked. When we locate it for them, the Weber relationship with that fan is rekindled ten-fold.